ScandiCouture, an online retailer of Scandinavian inspired couture jewelry announced the official launch of its store today, www.scandicouture.com. ScandiCoutre's concept is celebrity style and luxury within reach. The store features five collections comprised of various necklaces, earrings, bracelets and rings - most priced between $99 and $450. Every single item is handmade by celebrity jewelry designer, Joseph Williams. The materials used are genuine gold, silver, and gemstones such as topaz, pearls and turquoise.

"I'm proud to introduce ScandiCouture, and I am very pleased with the tremendous response we have received from our early customers," says Stephan Lagerholm, Founder of ScandiCouture. He adds "Our store offers a mix that is truly unique: high quality jewelry at moderate price points, the sophistication of Scandinavian design and celebrity appeal, all in one."

The designer, Joseph Williams, has been creating custom jewelry for celebrities including Beyoncé Knowles, Oprah Winfrey, and the Kardashian sisters. His work has been featured in the television series Ugly Betty, and motion pictures such as Sex and the City and The Devil Wears Prada. "I always strive to create jewelry that is beautiful and truly exquisite, and I apply the same philosophy to my work at ScandiCouture. I'm very pleased that my designs are now available online and I look forward to the success of the store." says Joseph Williams.

About ScandiCouture